What Performance Looks Like in Practice
Real results for real clients. No cherry-picking, no vanity metrics — just honest reporting on what we built and what it delivered.
How we drive results for our clients
All American 1930
All American 1930 is a premium American-made cookware brand with a loyal following — but a paid media program that wasn't keeping pace. We rebuilt the entire measurement and tracking foundation, restructured the Google Ads account with product-segmented campaigns, launched Performance Max and a full retargeting and prospecting program, and delivered 23x ROAS in 30 days.
Birds Choice
Birds Choice had broken tracking across every platform, 30+ fragmented Google Ads campaigns, and no retargeting program. We rebuilt the full data infrastructure, consolidated the account around Performance Max, and launched a multi-channel program across Google, Meta, and Microsoft — driving 40% order volume growth and $132K+ in revenue within 45 days.
Edward-Elmhurst Health
When Edward-Elmhurst Health formed as a new combined system serving 1.9 million residents, it needed to announce its brand and build awareness from zero in a crowded Chicagoland market. We signed Danica Patrick as spokesperson for the 'Healthy-Driven' identity, placed TV around the Super Bowl and Academy Awards, took over Union Station, wrapped buses, deployed 20 digital billboards, and activated brand ambassador programs across the region — making the new system impossible to miss.
CMK Companies
CMK undertook the largest downtown Chicago condo project since the 1970s — 714 units — while Chicagoland condo sales had dropped 27% year over year. Chicago developers had always concentrated spend in the Sunday Tribune. We broke that mold entirely, deploying office tower elevator video, transit, digital, SEM, and direct realtor outreach — channels where no competitor was present — and outsold every residential developer in the market.
Carthage College
A 170-year-old private liberal arts college competing for top students against far better-resourced institutions — on a fraction of their budgets. We built a fully integrated recruitment campaign across Facebook, Instagram, Messenger, Snapchat, Spotify, search, and programmatic display, reaching prospective students in channels competitors hadn't discovered. The result: the largest incoming class in Carthage's 170+ year history.
Edward Hospital & Health Services
Edward Hospital needed to drive mass awareness for an innovative 5-minute online heart risk assessment — fast. We built a 360-degree media blitz spanning TV, radio, billboards, transit, door hangs, email, and search. One patient found she needed urgent heart surgery and credits the campaign with saving her life.
Elmhurst University
Facing aggressive competition from for-profit and online programs, Elmhurst was losing the battle for new students. We brought the institution's real differentiators — hands-on faculty, vibrant student life, 150 years of community roots — to life across a highly personal campaign: door hangs, direct mail, email, zip-code-targeted inserts, OOH, and targeted print. Applications turned around sharply across every student category.
The Waldorf Astoria Chicago
The Waldorf-Astoria Chicago — a 188-suite luxury property with a two-Michelin-star restaurant and 14,000 sq ft spa — needed to fill rooms through Chicago's slow season against The Four Seasons, The Drake, and The Ritz-Carlton. We built the campaign around a key insight: the target guest was tech-forward. We deployed precision-targeted ads across premium tech, business, and fashion properties — and were selected as beta partners for one of the first advertising campaigns ever launched on Twitter (X).
Trusted by leading organizations
We work with a focused book of clients — eCommerce brands, growth-stage businesses, and mission-driven organizations that need paid media to perform, not just run. Every engagement is built on the same strategic foundation: real data, clear targets, and accountability to outcomes that matter to your business.
And we quote:
Start with a Paid Media Audit.
We'll analyze your current campaigns, model your breakeven ROAS by product, and tell you exactly where the opportunity is — and what it would take to capture it. If there's a case for working together, you'll see it clearly. If there isn't, we'll tell you that too.
Or call us at 815-945-8484