360° Performance Media Management.
Every Channel. Superior Depth.
From search and social to programmatic and analytics, we manage every channel with the strategic depth your business deserves — and the hands-on execution it requires.
Search Engine Marketing
Google Ads and Microsoft Advertising built around your actual margins — not platform defaults. We develop keyword strategy from search intent and product-level economics, then architect campaigns that put budget where the return justifies it.
- Campaign structure grounded in breakeven ROAS by product category
- Exact, phrase, and broad match portfolio managed as a system, not in isolation
- Performance Max strategy with intentional product segmentation and signal control
- Ad copy testing tied to conversion outcomes, not click-through rate alone
- Search term hygiene and negative keyword management as an ongoing discipline
- Microsoft Advertising management with audience syncing from Google campaigns
Shopping & eCommerce Advertising
Google Shopping, Performance Max, and Meta Catalog managed as a connected system — not three separate campaigns. We build eCommerce advertising around your product margins and customer lifetime value, so every dollar of spend is working toward a return your business can actually sustain.
- Google Shopping and Performance Max architecture with intentional product segmentation
- Product feed optimization and custom labels built around margin tiers
- Meta Catalog and Dynamic Product Ads across the full funnel
- Product-level breakeven modeling and ROAS targets by category
- Shopify attribution setup and analytics integration
- Seasonal campaign planning tied to inventory and promotion windows
Video, Audio & Programmatic Display
YouTube, CTV/OTT, streaming audio, and programmatic display — the channels that put your brand in front of the right audience before they're actively searching. We plan and manage upper-funnel media to shorten the path to conversion, not just add impressions to a report.
- YouTube TrueView, bumper, and non-skippable ad formats
- Connected TV and OTT advertising across streaming platforms
- Spotify and streaming audio campaign management
- Programmatic display and native advertising
- Audience targeting, frequency management, and reach planning
- Cross-channel attribution and view-through analysis
Analytics & Measurement
Every optimization decision is only as good as the data behind it. We build the tracking infrastructure — GA4, GTM, server-side events, and custom reporting — that gives you accurate numbers to act on and full visibility into what's actually driving revenue.
- GA4 implementation, configuration, and migration
- Google Tag Manager setup, audit, and maintenance
- Server-side tracking and enhanced conversions for signal accuracy
- Custom ashboards built around your actual KPIs
- Conversion action audits and deduplication
- Attribution modeling and cross-channel reporting
Performance Strategy
The thinking behind the campaigns. Before a single dollar goes live, we build the analytical foundation — breakeven ROAS by product, LTV-adjusted targets, and budget allocation tied to your actual margin profile. This is what separates media buying from media strategy.
- Breakeven ROAS and LTV-adjusted target setting by product category
- Product-level margin modeling and spend allocation
- Competitive intelligence and share-of-voice analysis
- Budget allocation and channel mix optimization
- Campaign architecture consulting and account audits
- Quarterly business reviews and growth planning
Creative Production
Campaigns live or die on their creative. We develop, test, and iterate ad assets as a systematic process — with performance data driving every decision on what to kill, what to scale, and what to build next.
- Ad copy development and headline testing across formats
- Asset resizing and format adaptation for every placement
- Product feed rewrites and title optimization for Shopping and Catalog
- Video editing for paid social and YouTube
- Systematic A/B testing frameworks tied to conversion outcomes
- Creative performance reporting and iteration cycles
AI Marketing Automation
Every major ad platform now runs on machine learning — Google, Meta, and TikTok have all shifted toward AI-driven campaign management. The difference between strong and mediocre performance comes down to how well you configure the inputs: signal quality, campaign architecture, creative variety, and bidding strategy. We manage all of it.
- Smart Bidding configuration and tROAS / tCPA target management
- Google Performance Max signal architecture and asset group optimization
- Meta Advantage+ campaign setup and audience signal strategy
- TikTok Smart+ campaign configuration and creative signal optimization
- First-party data integration for stronger audience and bidding signals
- AI-assisted creative iteration — copy testing, dynamic creative, and platform-native generative tools
- Automated rules and budget management across campaign portfolios
Every engagement begins with a complimentary Media Audit.
We'll assess your accounts, walk you through what we find, and recommend the right program for your business. No obligation. No pitch deck. Just an honest look at where your ad spend stands and what's possible.
Request Your Free AuditOr call us at 815-945-8484
Social Media Advertising
Meta and TikTok managed as a full-funnel acquisition system — prospecting, nurturing, and conversion working together with intention. We build audience architecture and creative frameworks designed to find new customers profitably, not just recapture the ones already close to buying.