Case Study
Birds Choice
We rebuilt a fragmented paid media program for a leading DTC outdoor brand — and drove 40% order growth in under 45 days.
eCommerce · Google Ads · Meta Ads · Microsoft Advertising · Performance Max
Overview
About Birds Choice
Birds Choice is a leading DTC brand in the outdoor bird feeding category, offering a deep product catalog spanning feeders, accessories, and bird food. Strong brand equity — with a paid media program that needed to be rebuilt from the ground up.
The Challenge
Where They Started
Birds Choice came to Olander Media with a paid media operation that had significant structural issues underneath the surface. Three problems were limiting growth:
Broken Tracking & Infrastructure
Previous agency management left conversion tracking, Google Merchant Center, Meta Catalog, and Shopify integrations misconfigured — resulting in unreliable performance data across all platforms.
No Retargeting or Prospecting
The account had no retargeting or prospecting campaigns, leaving repeat buyers and new customer acquisition completely untapped.
Fragmented, Unscalable Account
Over 30 campaigns in Google Ads alone with no consolidation strategy, no Performance Max, and no structure to scale spend efficiently during peak selling seasons.
The Solution
What We Did
Rebuilt the full tracking and data infrastructure — correctly integrating Google Ads, GA4, Google Merchant Center, Meta Catalog, Shopify, and server-side tracking into a single reliable data layer. Consolidated the fragmented Google Ads account into a streamlined campaign architecture with Performance Max by product category, activated Shopping and Demand Gen campaigns, and built a multi-channel program across Google, Meta, and Microsoft to capture demand at every stage of the funnel.
The Results
What We Delivered
- 40% Growth in Order Volume (YoY)
- 38% Increase in Total Sales
- Multi-Channel Program Driving $132K+ in 45 Days
- 18% Increase in Sessions
Excellent results and steady improvement. Our ROAS is up 60% year over year, the account is cleaner and more focused, and we finally feel confident scaling spend knowing there's a solid strategy in place behind it.
Dave Demarco
President — Birds Choice